Market research, competitor analysis and brand strategy that take the guesswork out of your next move — and give every campaign a foundation worth building on.
Fixed-scope pricing · exact quote before anything starts · Sydney-based, Australia-wide. Already with us? Log in →
Good marketing starts with knowing the ground you’re standing on. CMB Insight is the strategy and research arm of CM Beyer — the work that happens before a pound is spent on advertising.
We dig into your market, your customers and your competitors, then turn what we find into clear positioning, sharp messaging and a plan you can actually act on. It’s the difference between marketing that guesses and marketing that knows.
A clear read on the size, shape and direction of your market.
Where you really stand — and the gaps worth owning.
Who your buyers are, what they want and what moves them.
A position you can defend and language that lands.
A practical plan for launching or entering a new market.
The thinking that makes the advertising work harder.
Validate the offer before you take it to market.
Findings written for decisions, not for the shelf.
Fixed-scope packages with clear, upfront pricing. You’ll always get an exact, itemised quote in your portal before anything starts.
Everything to take a new brand to market: discovery, market research, positioning, a core identity and a launch campaign.
A market-ready brand: the research, identity and launch plan to go live with confidence.
Exact quote before you pay · nothing starts until you approve.
A dedicated monthly marketing function — strategy, campaign management and reporting — for businesses scaling up.
A steady, accountable marketing engine — strategy, delivery and reporting handled.
Exact quote before you pay · nothing starts until you approve.
Prefer to pick and choose? Here’s a sample of what you can brief through the portal — indicative prices shown, exact quote confirmed before any work begins.
The best results usually come from joining the dots across the divisions — one team, one portal, one bill.
A simple, four-step rhythm from first conversation to delivered result.
We learn your business, your goals and the decisions you’re trying to make.
We gather the market, customer and competitor evidence — primary and desk.
We turn the findings into positioning, messaging and a clear plan.
We hand over a plan the Amplify team — or yours — can run with.
Brief us through your secure portal — we’ll come back with a clear, itemised quote, usually within one business day.
Often the most valuable insight is what quietly confirms — or contradicts — what you already believe. Even a focused piece of research de-risks every decision that follows.
Insight is the thinking; Amplify is the doing. Insight decides what to say and to whom; Amplify creates and runs the campaigns that say it. Many clients use both — the Brand Launch package is exactly that combination.
Clear, decision-ready outputs: a positioning and messaging framework, a market and competitor read, and a practical plan. Written to be used, not filed.
Yes. We’re happy to provide the strategy and research layer and hand off cleanly to whoever runs your campaigns.
A go-to-market strategy or brand positioning project typically reduces wasted campaign spend and shortens the time to traction. The most direct measure is the cost of getting it wrong without one — launching a campaign on a weak brief rarely recovers. We price strategy work on a fixed scope, so you know the cost before you commit.
Most internal marketers are brilliant at execution but stretched too thin for the depth of research and external perspective a strategy project requires. We complement your team rather than replace them, and hand over work they can act on immediately.
Whether the work is a one-off research project or quarterly retained advisory, the structure is the same. We use Australian-primary sources — ABS, IBISWorld, Roy Morgan — alongside CM Beyer group context where useful.
Discovery call to understand the decision the research needs to support. Written brief covering audience, market, hypotheses and success criteria.
Primary and secondary research using Australian sources (ABS, IBISWorld, Roy Morgan) plus CM Beyer group context where useful. Findings captured in a structured workbook.
Findings translated into a written strategy document or research report. Includes assumptions, evidence base, alternatives considered, and explicit recommendations.
Presentation session to your team, with the deliverable handed over in editable form. Follow-up Q&A window included as part of the engagement.
Every CMB Insight engagement produces written outputs you own in editable form and can use however you wish across your business.
15–40 page document covering market context, audience, positioning, channel mix, KPIs and a 12-month roadmap. Editable Word and PDF.
Structured spreadsheet of the underlying data — competitor pricing matrix, segment sizing, keyword volumes, channel benchmarks. You own the source data.
Specific, measurable indicators tied to the strategy. Baseline values where available, targets where appropriate, and a reporting cadence.
Illustrative examples of recent Insight engagements. Details anonymised at client request.
UK-headquartered SaaS business considering an Australian launch. We sized the AU market, mapped local competitors, validated price positioning and identified the two segments worth opening with.
Australian-based retailer with three product lines wanted ongoing segmentation work to inform creative and channel decisions.
Financial services client where competitor pricing and messaging shifts weekly. Monthly written reports plus immediate alerts on material changes.
Results described are based on specific engagements and are not guaranteed. Outcomes depend on individual business circumstances, market conditions and the scope of work agreed. CM Beyer Australia Pty Ltd (ACN 694 721 992) makes no guarantee of specific results.
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